The New North Carolina Project’s mission is to make politics represent the needs of North Carolinians by investing in communities of color, expanding the engaged electorate and creating lifelong voters. Even in 2020, with record high turnout, large fractions of eligible voters of all races and ethnicities did not vote, including more than half of eligible Latinx and Indigenous voters, more than forty percent of eligible AAPI voters, and a third of eligible Black voters. “In sum, nearly one million eligible voters of color did not vote in 2020. We will change that.”